Recent insights
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Is social media used in technology buying decisions?

Targeting technology buyers in 2016 and beyond - Are you one of the 71% of technology marketers expecting to spend more on social media content in the next 12 months? If so, would it surprise you to find out that only 20% of IT decision makers now use social media to shortlist potential vendors?

If you’d like to know more about the most effective information channels to influence technology
buyer decisions, download our latest report where we look at the results from two recent research projects, one to technology marketers and PR agencies and the other which surveyed IT decision makers.

The findings might make you reconsider how you allocate your budget in the coming year...

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Tech Marketing Monitor: Succeeding in the digital revolution

Technology Marketing Monitor - We questioned 126 technology marketing professionals to get a better understanding of how they work, what success looks like, and how they talk to their market across dozens of digital and other channels.

Read the report to learn:

•  Top trends driving B2B marketing today
•  Changes to marketing budgets from 2013 to 2015
•  Which marketing methods are being used and how well?
•  What’s proving challenging to technology marketers?
•  How is campaign success being measured and how well?
•  Where is there a lack of marcomms skills?

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Big Data - Knowing everything isn’t the same as understanding everything

Big Data - As we enter this undeniable era of big data where more information will be captured in ever-finer detail from more sources than ever before does that mean our decision-making is bound to improve?

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Wearable tech at tipping point for mass-market

It’s official, wearable tech is poised to become mainstream in 2015. With smart phones owned by 8 in 10 respondents, and nearly 9 out of 10 of these respondents using their smart phones every day, there’s a clear case to be argued that the market is ready for the next ‘big thing’.

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Out of the shadows: Wake-up call for IT departments

Shadow IT - the commissioning and sourcing of core IT products and services by departments other than IT - has been used across organisations for some time, but it is only now that IT decision makers are beginning to fully appreciate the extent of it. It is a way of working that is increasingly becoming the norm for business departments, who are independently deploying solutions with increasing frequency, despite the risks that may be involved.

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Blurred lines: Is BYOD changing the way we work?

A surge in the popularity of smartphones and tablets has led to an increasing trend of Bring Your Own Devices (BYOD) in large UK businesses.

In an age of hot-desking and exible working, it seems that BYOD could be the answer to creating a more e­cient, and a more satis€ed, workforce. But with more freedom comes greater responsibility. The security risks to businesses of BYOD cannot be ignored.

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Social media

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Social Media: the key to buyer engagement?

Faced with the 24/7 internet’s barrage of disruptive communications, technology buyers need to filter a plethora of branded communications, product ratings, testimonials and user sentiment before making their choice. But executives can find it difficult to extract genuine insight that supports their decision making from that information flood.  

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Tech marketing

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Tech Marketing: Power, disruption & leads: tech marketing in the social economy

An unprecedented range of forces is intensifying the pace and complexity of technology marketing. Organisations have tightened management control, reduced marketing spend and are tipping the balance from out-sourced to in-house  marketing services.  

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IT security insight

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IT Security: Security challenges for UK enterprises

UK plc’s companies are well aware of the havoc created by criminal gangs’ targeted attacks or damage from lone hackers dedicated to crashing corporate IT systems. However, other risks are emerging as supply chains and business processes being opened up to allow more flexible collaboration with partners and suppliers - while end users increasingly access applications and core data from mobile devices. As companies re-engineer their business models for the mobile internet age, so perennial threats are now being rivalled by new risks associated with organisations mobilising their core data assets.

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At a glance infographics
Tech Marketing Monitor 2015

Tech Marketing Monitor 2015

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Traditional v technology
81% of tech vendors say their organisation uses events well,
the most of any marketing method

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Big data

Big Data

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Nearly 50% say big data has been more expensive than expected.

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Wearable Tech

Wearable Tech

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More than 9/10 who plan to buy wearable tech see it as becoming an important part of their lives.

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Shadow IT

Shadow IT

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BYOD: The Reality in 2014

BYOD: The Reality in 2014

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The Rise of Social Media

Social Media

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84% of users of Twitter and LinkedIn follow influencers of various types.

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Tech Marketing

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4/5
say budgets have been cut

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IT Security

IT Security

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65% say spend on IT security has increased in last 3 years.

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UK Mobile Strategy

UK Mobile Strategy

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8 in 10 organisations have mobile strategies in place for their employees..

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A Corporate View of 4G

A Corporate View of 4G

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6 in 10 UK organisations hope to harness the potential of 4G coverage.

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