How does it work?

How does it work?

It's very simple – once you're a registered member of the Vanson Bourne Business Panel we'll invite you to surveys that offer you a direct and clear financial reward.

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Business Panel rewards

Generous rewards

Direct and clear financial rewards for panel members.  For every confidential market research survey you complete you'll earn points to redeem for Gift Certificates* or charity donations.

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Research reports

Research reports

When you have completed a survey and the results have been published we will share the full results with you. You’ll be able to log in to view and download the overall results

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FAQs & small print

How you are invited to participate in a survey

We will invite you by email, sending a survey link to the email address you have provided. Surveys that are available for you participate in will also be listed in the My Surveys section of the site, available to you when you log in.

How the rewards are offered

Each survey, depending on type, length, will have its own reward level. When we invite you, the reward level will be made clear. Once you have satisfactorily completed the survey the reward will automatically credited to your account.

Reward levels

An online survey will carry a reward of 50p (1 point) to £10 (20 points). The typical online survey will be worth £5 (10 points).

How rewards are distributed Gift Certificates* are distributed by us via email (voucher code to the redeemed value) shortly after the request has been made. Charity donations are remitted to our partner charities quarterly.

How survey results are made available

Findings from qualifying surveys that you have completed are made available in My Surveys some time after the survey is completed.

How and why we will communicate with you

We will invite you to surveys by email.
We will invite you to re-register with the Vanson Bourne Business Panel approximately every six months. This allows you to confirm that your registration information has not changed, or offers the opportunity to update your details if your circumstances have changed.
We may contact you about your survey response, to ask you follow up questions, or to confirm details of your survey response.
We will email Gift Certificate* claim codes to you when you request them in redemption of reward points.
If you donate to one of our partner charities we will make you aware of the charities acknowledgement of our quarterly payment to them.
We will inform you of any new developments to the Vanson Bourne Business Panel.

Your privacy

Surveys are run in accordance with the principles of the Market Research Society. Your confidentiality is paramount and that means that your personal and company details are stored by Vanson Bourne exclusively to ensure that we invite qualified people to join our surveys and to administer reward distribution. No third-party company of any kind will be aware that you are a member of the Vanson Bourne Business Panel, that you have participated in any particular survey or see your specific responses to survey questions. Finally, no other organisation will have access to your information for any other commercial purpose whatsoever. Click here to read the full privacy policy.

Why we ask for your business address

Unlike other panels, we rarely run consumer studies. Instead, our focus is on how businesses adapt and react to new challenges and changes. In short, our panel is primarily made up of business professionals rather than consumers. In order to verify that panel members are business professionals, we ask for the details of the business you work for. We only ever use this data to verify your identity and eligibility for the panel - we never pass on this data to other companies, nor do we report that your survey responses are indicative of your business. Furthermore, we will not use this data to contact your company at any time. 

* is not a sponsor of this promotion. Gift Certificates ("GCs") may be redeemed on the website towards the purchase of eligible products listed in our online catalogue and sold by or any other seller selling through GCs cannot be reloaded, resold, transferred for value, redeemed for cash or applied to any other account. is not responsible if a GC is lost, stolen, destroyed or used without permission. See for complete terms and conditions. GCs are issued by Amazon EU S.à r.l. All Amazon ®, ™ & © are IP of, Inc. or its affiliates.