FAQs & small print

The VB Business Panel conducts online market research for technology companies who commission market research projects through Vanson Bourne.

Our research typically asks about the technology processes within your company, with current popular topics including digital transformation and cyber security. We also run a range of surveys targeted at decision makers outside of the IT department.

Visit our Research Insight & News page to look through the results of research we’ve conducted.

Visit our registration page and enter in your details.

It may take up to a week for your registration to be processed and we’ll start inviting you to relevant surveys once your details have been verified.

We will invite you by email, sending a survey link to the email address you have provided. 

Each email invite will inform you of the number of credits that you’d earn for completing that particular survey. 1 credit is equal to 50p.

We usually offer between 1-20 credits for completing a survey, with surveys typically offering a 10 credit reward. 

Members are able to exchange their credits from rewards at the end of each survey they complete, and can exchange their credits for Amazon.co.uk Gift Certificates* and donations to charities

Where possible, we will share the research results of surveys you have taken part in too.

We aim to share brief summaries of the research you have taken part in, where possible.

You can also browse through the results from research that you may have participated in on our Research Insights & News page and social media channels.

All communication is via email.

In addition to inviting you to take part in surveys, the VB Business Panel will invite you to update your personal details approximately every six months. We may also contact you about your survey response, to ask you follow up questions, or to confirm details of your survey response.

We will email Amazon.co.uk Gift Certificates* when you request to exchange credits for rewards, and may also be in touch to inform you of any new developments to the VB Business Panel.


Your confidentiality is paramount, and all our surveys are run in accordance with the principles of the Market Research Society. If you’d like to find out more, please look at our privacy policy.

*Amazon.co.uk is not a sponsor of this promotion. Amazon.co.uk Gift Certificates ("GCs") may be redeemed on the Amazon.co.uk website towards the purchase of eligible products listed in our online catalogue and sold by Amazon.co.uk or any other seller selling through Amazon.co.uk. GCs cannot be reloaded, resold, transferred for value, redeemed for cash or applied to any other account. Amazon.co.uk is not responsible if a GC is lost, stolen, destroyed or used without permission. See www.amazon.co.uk/gc-legal for complete terms and conditions. GCs are issued by Amazon EU S.à r.l. All Amazon ®, ™ & © are IP of Amazon.com, Inc. or its affiliates.